Hyundai Headquarters Seoul

Media installation at the Hyundai Headquarters in Seoul, South Korea, realized in collaboration with LED.art. The project features a monumental, ultra-wide LED canvas suspended within the central atrium, presenting a generative digital artwork by Andreas Nicolas Fischer.

Spanning the open architectural void, the work engages directly with the building's scale, transparency, and layered circulation. The composition unfolds as a continuously evolving flow of color and structure—fluid fields of luminous blues, violets, and warm gradients that shift across the panoramic surface.

Rather than displaying fixed content, the installation operates as a living system: algorithmically generated visuals create a sense of motion and transformation that changes throughout the day.

Positioned at the heart of the headquarters, the piece becomes a spatial anchor. It activates the atrium, interacts with natural light and reflective glass surfaces, and introduces a dynamic counterpoint to the building's clean, geometric architecture.

The result is an immersive media environment that reinforces Hyundai's identity as a technology-driven, future-oriented company while embedding generative art into the everyday experience of employees and visitors.