Interactive Media Installation for Volkswagen Group / CARIAD @ IAA Mobility 2025
interactive-systems 09/2025- Year
- 2025
- Client
- CARIAD / Volkswagen Group
- Location
- IAA Mobility, Munich, Germany
- Scale
- 14k x 2k high-density LED wall (15 x 5.5 m) plus 360-degree wraparound LED screen
- Technology
- Realtime generative graphics with 2 PoE camera tracking, anonymized data only
- Resolution
- 14,000 x 2,000 px
Volkswagen Group / CARIAD IAA 2025 is an interactive media installation by Studio A N F, delivered in 2025 at IAA Mobility in Munich, Germany. The work runs on a 14,000 × 2,000 px high-density LED wall (15 × 5.5 m) plus a 360-degree wraparound LED screen encasing the booth, with two PoE overhead cameras tracking visitor position and motion to drive the realtime graphics. It was commissioned by CARIAD, the automotive software company of the Volkswagen Group, for the Group's Auto × Software Night, using anonymized data only.
The Volkswagen Group booth featured a 14k × 2k high-density LED wall measuring 15 × 5.5 metres plus a 360-degree wraparound LED screen. Two PoE cameras positioned facing down in the trusses tracked visitors' position and movement and incorporated it into the realtime graphics, making the installation interactive. Data protection was paramount: only anonymized data was used, which cannot be connected to individual persons.
