Momacs - Generative Logo Design
generative-identity 08/2019- Year
- 2019
- Client
- MOMACS Institute, University of Pittsburgh (via Hiker, New York)
- Location
- University of Pittsburgh, USA
- Technology
- Custom parametric logo-generation software
Momacs is a generative logo system by Studio A N F, delivered in 2019 for the MOMACS Institute at the University of Pittsburgh. The system generates the logo parametrically: a custom software produces on-brand logo variations from a defined rule set, so every application is unique. The engagement was commissioned via New York agency Hiker, which produced the surrounding brand identity in-house while Studio A N F delivered the generative logo system.
New York City Based agency Hiker approached A N F with the creation of a parametric logo design for the MOMACS institute at the University of Pittsburgh. All branding / identity work besides the logo was done in-house at Hiker.
