Beomjin Building Media Facade

Year

2023

Client

Beomjin Building, curated by LED.art

Location

Seoul, South Korea

Scale

Full building media facade

Technology

Generative realtime system on LED media facade

Resolution

Building-scale LED facade

Beomjin Building Media Facade is a generative media facade artwork by Studio A N F, delivered in 2023 on the Beomjin Building in Seoul, South Korea. The work runs across the full building media facade as an algorithmic realtime composition, generating an ever-evolving visual field. It was curated by LED.art as part of their Seoul media facade screening program.

The work explores the interplay between architecture and digital art, using generative systems to produce visuals that respond to the unique proportions and geometry of the facade. Patterns emerge, dissolve, and reconfigure in real time, creating a dialogue between the rigid structure of the building and the fluid, organic nature of the generative process. The result is a striking fusion of computational aesthetics and urban space.

Experiencing generative art at this scale—projected across an entire building facade—fundamentally shifts the viewer's relationship with the work. What might appear intimate on a screen becomes monumental and immersive in the urban environment. LED.art's curatorial vision plays a vital role in bringing media art to public spaces, bridging the gap between gallery-based digital art and the broader cityscape of Seoul.