Hyundai Headquarters Seoul

Year

2026

Client

Hyundai Headquarters Seoul, with LED.art

Location

Seoul, South Korea

Scale

Monumental ultra-wide LED canvas spanning the central atrium

Technology

Generative realtime system, algorithmically evolving visuals

Resolution

Ultra-wide LED canvas

Hyundai Headquarters Seoul is a permanent media facade by Studio A N F, delivered in 2026 at the Hyundai Headquarters in Seoul, South Korea. The work is a monumental, ultra-wide LED canvas suspended in the central atrium, presenting a generative realtime artwork that evolves algorithmically. Realized in collaboration with LED.art, the permanent installation operates continuously in the atrium. Studio A N F designed the generative realtime artwork; LED.art delivered the LED canvas.

Spanning the open architectural void, the work engages directly with the building's scale, transparency, and layered circulation. The composition unfolds as a continuously evolving flow of color and structure—fluid fields of luminous blues, violets, and warm gradients that shift across the panoramic surface.

Rather than displaying fixed content, the installation operates as a living system: algorithmically generated visuals create a sense of motion and transformation that changes throughout the day.

Positioned at the heart of the headquarters, the piece becomes a spatial anchor. It activates the atrium, interacts with natural light and reflective glass surfaces, and introduces a dynamic counterpoint to the building's clean, geometric architecture.

The permanent installation embeds generative art into the everyday experience of employees and visitors in the headquarters atrium.